Digitalization is among the key elements that lead to a company’s growth. It can be more than the reduction of daily news and applying computers to log data – it can be about building a new means of doing business that focuses on customer satisfaction, internal connection, and the move details. It is about being more effective, gaining awareness over organization spend and making decisions with exact numbers, as well as connecting your complete team into a common mission that drives scalable growth.
It is just a dynamic method that adjustments the ways businesses create and capture benefit in the marketplace. It may also accelerate the obsolescence of your firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive position, firms must be constantly mindful this article of digitalization’s impact on their BMs and the around business environment.
To explore the affect of digitalization on a firm’s BM, qualitative empirical data were accumulated from 12 interviewees working in two different industries, motor vehicle and news flash. Due to the fact that the two industries are seen as a different business models, this kind of research design allowed for a great in-depth comparison of how digitalization impacts the inspiration of an firm’s BM.
The interviews revealed that inside the media market, the impact of digitalization was felt the majority of clearly in connection with value creation and worth capture factors. This was for the most part due to the fact that the news flash industry places strong emphasis on the customer channel, thereby causing digitalization to have an early impact on the company’s BM.
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